Yard share is the total amount of yards a player gained divided by the total number of yards gained by their offense.
The resulting % gives us a great idea at how useful a player is within their offense and how much the team relies on them to move the ball. I looked at Opportunity Share earlier and you can find those results here, but Yard Share is a new stat I’ve been tracking and it seems to have a stronger correlation to how good a player really is. Opportunity for carries and targets are great, but that doesn’t necessarily mean that the player is great. We want players who can rack up yards as well as opportunities. What they do with their opportunities is what separates an OK player from a Great player, so yard share is a great way to identify these players. Check out 2019 Yard Share here.
TE1s: 1-12
| Rank | Team | Player | RuYds | RecYds | Yard % |
| 1 | SF | George Kittle | 10 | 1,045 | 17.22% |
| 2 | KC | Travis Kelce | 1,175 | 17.22% | |
| 3 | LV | Darren Waller | 5 | 945 | 15.09% |
| 4 | BAL | Mark Andrews | 880 | 13.32% | |
| 5 | PHI | Zach Ertz | 840 | 12.86% | |
| 6 | TEN | Jonnu Smith | 15 | 735 | 12.48% |
| 7 | LAC | Hunter Henry | 705 | 12.34% | |
| 8 | LAR | Tyler Higbee | 715 | 11.39% | |
| 9 | NO | Jared Cook | 730 | 10.99% | |
| 10 | DEN | Noah Fant | 625 | 10.98% | |
| 11 | DAL | Blake Jarwin | 775 | 10.95% | |
| 12 | TB | Rob Gronkowski | 705 | 10.81% |
TE2s: 13-24
| Rank | Team | Player | RuYds | RecYds | Yard % |
| 13 | ATL | Hayden Hurst | 695 | 10.81% | |
| 14 | NYG | Evan Engram | 645 | 10.71% | |
| 15 | MIA | Mike Gesicki | 605 | 10.56% | |
| 16 | PHI | Dallas Goedert | 655 | 10.03% | |
| 17 | PIT | Eric Ebron | 595 | 9.69% | |
| 18 | NYJ | Chris Herndon | 515 | 9.48% | |
| 19 | DET | TJ Hockenson | 595 | 9.48% | |
| 20 | CLE | Austin Hooper | 595 | 9.35% | |
| 21 | CAR | Ian Thomas | 585 | 9.26% | |
| 22 | IND | Jack Doyle | 565 | 9.08% | |
| 23 | BUF | Dawson Knox | 455 | 7.82% | |
| 24 | LAR | Gerald Everett | 460 | 7.32% |
Per the 2019 Yard Share article, we found that successful TE1s were at 10%+ in terms of yard share %. We had (4) Elite TEs over 15%+ (Kelce, Waller, Kittle, Ertz), and 6 TEs over 12% (Andrew + Hooper + 4 guys above).
I ended up with 16 TEs projected over 10% yard share and feel confident in saying that these are my favorite bets to be TE1s in 2020.
2019 Yard Share (%)
I’ll be using Yard Share % as a tool for my drafts in 2020 and I highly recommend you do as well. In tandem with Yard Share %, my 2019 Opportunity Report offers some useful knowledge on how carries and targets correlate to PPR finishes. Link to 2019 Opportunity Report.
And my 2020 Projected Opportunity Share’s here.
Thanks for reading!
— Kyle
(data visualization courtesy of @jkheffernon)
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